Communicating a Crisis - October 30, 2015

Communicating a Crisis - October 30, 2015

 from 2:00 pm to 8:00 pm
School of Media and Public Affairs
805 21st St NW, Washington, DC 20052 (map)

Having a crisis communications plan in place can mean the difference between successfully mitigating a difficult situation and an event that leaves your reputation tarnished. Led by former Assistant Secretary of State and State Department Spokesperson P.J. Crowley, Communicating a Crisis outlines the principles to guide any entity that finds itself facing a crisis. Attend this course to learn more about:

  • Crisis communications best practices
  • The media environment, social media and effective messaging
  • Preparing for a crisis
  • Shaping narratives and public perception
  • Media training before a crisis
  • Keeping your story consistent
  • The Art of the Apology

Learning Objectives

At the end of this program, participants will be able to:

  • Demonstrate understanding of the elements of effective crisis communications, in both theory and in practice.
  • Appreciate how competing bureaucratic or organizational imperatives can impact and affect crisis communications and how to overcome such constraints.
  • Acquire the ability to formulate crisis communications strategies in today’s dynamic media environment.
  • Understand how to develop and promulgate effective strategic messaging through traditional and social media.


Philip J. Crowley

Philip J. Crowley

Institute for Public Diplomacy and Global Communication Fellow
The George Washington University Institute for Public Diplomacy and Global Communication


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