Communicating a Crisis - October 30, 2015

Having a crisis communications plan in place can mean the difference between successfully mitigating a difficult situation and an event that leaves your reputation tarnished. Led by former Assistant Secretary of State and State Department Spokesperson P.J. Crowley, Communicating a Crisis outlines the principles to guide any entity that finds itself facing a crisis. Attend this course to learn more about:

• Crisis communications best practices
• The media environment, social media and effective messaging
• Preparing for a crisis
• Shaping narratives and public perception
• Media training before a crisis
• Keeping your story consistent
• The Art of the Apology

Learning Objectives

At the end of this program, participants will be able to:

• Demonstrate understanding of the elements of effective crisis communications, in both theory and in practice.
• Appreciate how competing bureaucratic or organizational imperatives can impact and affect crisis communications and how to overcome such constraints.
• Acquire the ability to formulate crisis communications strategies in today’s dynamic media environment.
• Understand how to develop and promulgate effective strategic messaging through traditional and social media.