Creating Influence and Engagement with Social Media - October 16 & 23, 2015

Creating Influence and Engagement with Social Media - October 16 & 23, 2015

Oct 16, 2015Oct 23, 2015
 from 2:00 pm to 8:00 pm
School of Media and Public Affairs
805 21st St NW, Washington, DC 20052 (map)

Social media is now a crowded and competitive environment. This two day program covers trends in social media innovation for the 21st century organization and provides the tools and techniques you need to succeed in the social environment, with topics including:

  • Designing a social media strategy
  • Social listening
  • Using social media for advocacy
  • Engaging the media through social channels
  • Setting campaign goals and evaluating performance

Learning Objectives

At the end of this program, you will be able to:

  • Understand how social and digital media impact messaging and communication strategies
  • Demonstrate methods for disseminating information via web-based channels and understand the appropriate selection of tools based on objective
  • Design, monitor and evaluate social media campaigns


Lauren Glickman

Lauren Glickman

Adjunct Faculty Member
George Washington University
Nikki Usher

Nikki Usher

Assistant Professor, School of Media and Public Affairs
George Washington University


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