Writing and placing opinion media, including op-eds, commentary and letters to the editor, is a powerful method to reach and persuade target audiences, whether they’re consumers, business executives or government officials.
During this virtual program hosted by the NPC Communicators Team, Sam Ryan and Robby Schrum of Keybridge Communications will review best practices for opinion media and explain the elements and processing of crafting a newsworthy item such as an op-ed.
An op-ed, or opposite editorial, has a long tradition in journalism. It’s an opinion article that appears in the newspaper opposite the editorial page. The page typically features articles that provide a unique perspective of subject matter experts or commentary by the paper’s columnists. It’s also were letters to the newspaper’s editor are featured.
Keybridge communications is a boutique firm based in Washington that specializes in writing and placing op-eds. The firm says, “opinion media drives the public debate – and enables our clients to expand their footprint, sway attitudes, and achieve their strategic goals.”
Find more information about Keybridge Communications on its website: https://keybridgecommunications.com/; and on Twitter @ kbc.
Speakers
Sam Ryan
Sam Ryan is President and CEO of Keybridge Communications, which he founded in 2003 and grew it into one of the nation’s preeminent public affairs firms. Previously, he worked on the editorial staff of the Wall Street Journal Europe. His op-eds have been published in leading newspapers across the country — including the New York Times, Wall Street Journal and Washington Post.
Robby Schrum
As Managing Director of Keybridge Communications, Robby Schrum oversees and executes op-ed and media campaigns for some of the country’s largest trade associations and dozens of notable CEOs, prominent academics and nonprofit leaders. Robby’s own writings have appeared in USA Today, the Philadelphia Inquirer, the Orange County Register, the Orlando Sentinel, the Buffalo News, the Louisville CourierJournal and many other publications across the country.