Strategic Communication in a Digital Age - November 13 & 20, 2015

Strategic Communication in a Digital Age - November 13 & 20, 2015

Nov 13, 2015Nov 20, 2015
 from 3:00 pm to 9:00 pm
School of Media and Public Affairs
805 21st St NW, Washington, DC 20052 (map)

The tools and tactics of strategic communication are changing as a result of the digital media environment. How can you ensure your communications set you apart? At Strategic Communication in a Digital AgeDavid Karpf, strategic and political communications expert and author of The MoveOn Effect: The Unexpected Transformation of American Political Advocacy will lead you through topics such as:

  • Communications strategy and planning
  • Advanced audience targeting
  • Crafting messages that are credible, compelling and competitive
  • Leveraging digital communications tools
  • Vanity metrics
  • Science of virality

Learning Objectives

At the end of this two day program, you will understand:

  • Principles of persuasion
  • How campaigns are designed and evaluated
  • How to refine goals so that they are meaningful, motivational and measurable
  • Identification of those with power to effect or block the goals
  • How to select target audiences who can be mobilized to reach those in power
  • How to leverage and engage the newest tools of strategic communication
  • How to build social and emerging media to become integral parts of a strategic communications strategy
  • How to frame a smart media strategy, including social media
  • How to craft an effective strategy statement
  • How to lay out a practical timeline and success measures


David Karpf

David Karpf

Assistant Professor
George Washington University


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