Nov 13, 2015Nov 20, 2015
Nov
13
Friday
from 3:00 pm to 9:00 pm
School of Media and Public Affairs
805 21st St NW, Washington, DC 20052 (map)
The tools and tactics of strategic communication are changing as a result of the digital media environment. How can you ensure your communications set you apart? At Strategic Communication in a Digital Age, David Karpf, strategic and political communications expert and author of The MoveOn Effect: The Unexpected Transformation of American Political Advocacy will lead you through topics such as:
- Communications strategy and planning
- Advanced audience targeting
- Crafting messages that are credible, compelling and competitive
- Leveraging digital communications tools
- Vanity metrics
- Science of virality
Learning Objectives
At the end of this two day program, you will understand:
- Principles of persuasion
- How campaigns are designed and evaluated
- How to refine goals so that they are meaningful, motivational and measurable
- Identification of those with power to effect or block the goals
- How to select target audiences who can be mobilized to reach those in power
- How to leverage and engage the newest tools of strategic communication
- How to build social and emerging media to become integral parts of a strategic communications strategy
- How to frame a smart media strategy, including social media
- How to craft an effective strategy statement
- How to lay out a practical timeline and success measures
Speakers
